Convenience Stores & Gas Stations
Sinclair has proven experience in providing effective customer research for national and regional chains for convenience stores as well as independent gas stations, helping management improve and maintain their customer service, customer loyalty programs, and product promotions.
We will evaluate all of the different components of your service standards and pinpoint the areas that need further improvement. We not only provide you insightful data to improve performance, but also provide customer satisfaction surveys and social media monitoring to identify your customers' key drivers of satisfaction to help align your operations to your customers' expectations. Our services are tailored for all types of store operations.
Assess operational performance in areas such as customer service, plan-o-gram and set compliance, stand checkout
Automatically deliver performance-based training or rewards at the store level
Capture key item pricing of your competitors
Encourage consistent messaging and living the brand through your employees
Ensure proper merchandising execution, including product stocking and pricing
Ensure the effective launch of new products and marketing promotions across all of your locations
Ensure your associates are consistently up-selling and cross-selling products at the point of sale
Ensure FDA compliance
Ensure alcohol and tobacco compliance
Ensure fuel safety protocols
Establish priorities for improvement that best leverages what you know about your customer and will generate the highest returns
Gain a deeper understanding of your customers' attitudes and perceptions of product selection, product quality, wait time, and overall satisfaction
Gain more control in reducing shrinkage
Highlight your top-performing locations, and establish performance benchmarks
Identify your customers' key drivers of satisfaction
Learn what engages your customers in the last ten feet of their experience
Track performance down to each individual store and employee
Uncover additional revenue opportunities
Location Types Include
Convenience Stores with Gas Pumps
Stand-Alone Convenience Stores
Store Drive-thru
Independent Gas Stations
Truck Stops
