Each program we develop for our clients is custom designed for their specific measurement objectives. Experience has taught us that the early steps in the program development process are crucial to the program's overall success. We take great care in working with a client so this process goes smoothly and efficiently. Over the years we have refined our program development process into a science, ensuring everything that goes into your program is designed to bring you maximum benefit for your research budget.

Our most recent refinement to our program development is the formalization of a process we call StartRightSM. Our StartRightSM process helps make the transition from a client's old measurement program to a new Sinclair measurement program smooth and easy. This process also helps organizations new to service measurement get acquainted with mystery shopping, it consolidates their measurement objectives and expectations, and it sets up a level of client involvement that they are comfortable with.
The following are the six steps in our mystery shopping program development process:
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IT Systems & Reporting Set-up |
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