Targeted - Customized, adaptable surveys enable you to pinpoint the exact areas you want to examine.
Decision-tree processing gives you the most pertinent information from every survey.
Voice of the Customer - The Data collected from Sinclair's IVR surveys can add significantly to your Voice of the Customer initiatives. Through our IVR surveys, you will gain detailed insight into your customers' reactions, needs, and desires. Your customers' IVR audio recordings literally provide you the "Voice of the Customer".
Measures Effectiveness of Service Initiatives - When used in conjunction with mystery shopping, customer satisfaction surveys become a powerful window into the effectiveness of your service initiatives. Mystery shopping can tell you whether your employees are carrying out company service policies, and customer satisfaction surveys can tell you how effective those policies are.
Key Driver Analysis - We can provide your organization with key driver analysis of what matters most to your customers, which can help shape a customer service action plan.
What You Get with Sinclair Customer Satisfaction and Loyalty Measurement Programs:
- Analysis of your organization's past research findings and conclusions
- Survey for a pilot program
- Pilot program data analysis and key driver analysis
- Program modifications based on pilot survey findings
- Customized NetReports® online, real-time reporting system, available 24/7
- Database setup and configuration
- Customer satisfaction reports and loyalty score
- Customized programming to support your program
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Sinclair's Telephone Survey / IVR Programs Also Include:
- Original IVR survey with questions designed for your choice of voice response, key pad response and / or narrative response
- Professionally recorded survey prompts with decision-tree processing
- Customers' recorded audio comments available through NetReports®
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Sinclair’s Web Survey Programs Also Include:
- Original web survey with custom-designed questions including questions requiring narrative responses
- Professionally designed web survey site with decision-tree processing
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For more information or to view an on-line presentation 
